MN Health is a public health organization aiming to protect, maintain, and improve the lives of Minnesotans.
Software: Adobe Illustrator & InDesign
My Role: Graphic Design
Scope: Brand Research, Ideation, Poster and Social Media Design, Iteration
Project Duration: April – June 2022
I designed a poster and Instagram advertisement for MN Health during my Illustrator class at Minneapolis College. My goal was to increase awareness for their COVID-19 marketing campaign. Both my poster and advertisement were chosen in a design contest held by MDH. Once I was selected, I went through 3 rounds of editing with the MDH creative team to finalize the designs. As a result, my design was published for this campaign and I was commissioned for this project.
Brand & Safety Campaign Research
For my research, I performed a visual audit of the brand guidelines for MDH and Stay Safe MN. I planned to incorporate the Stay Safe MN gradient in my design to ensure consistency with current marketing collateral for their safety campaign.
“Images shared with permission from MDH.”
I received permission to change the original title “Ready for takeoff? Lay the groundwork for a smooth trip during COVID-19.” To make it more engaging, I brainstormed various ways to shorten MN Health’s original headline.
I sketched different modes of transportation and diverse individuals of various genders, races, and social classes who may be traveling during the pandemic. By incorporating these elements, my design showed inclusivity and diversity which aligned with the marketing collateral and core values of MDH.