Minnesota Department of Health
Project Summary: Designed a winning ad w/ refined messaging for the Stay Safe MN Covid-19 campaign
Software: Adobe Illustrator & InDesign
Team: Collaborated with MDH creative team
Timeline: 3 months
Results: Instagram and digital poster ad
PROCESS
I started with the Stay Safe MN brand guidelines and used the gradient to maintain consistency with current campaign collaterals.
“Images shared with permission from MDH.”
DESIGN & CONTENT
I designed illustrations and refined the headline to guide travelers during COVID-19.
Poster
I refined the original headline “Ready for takeoff? Lay the groundwork for a smooth trip during COVID-19.” into something short and attention grabbing.
The illustrations showed modes of transportation and diverse individuals who may be traveling during the pandemic, mirroring the brand and core values of MDH.